Commercial Films & TVCs
Unforgettable
Captivating
Entertainment
Shows
Reliance Smart Bazaar
Brand
Reliance Smart Bazaar
Language
Hindi
This commercial for Smart Bazaar is built around a simple festive truth - Diwali shopping is always a mix of excitement and budgeting. Families want everything to feel special, but they also want to spend smartly. The idea was to show Smart Bazaar as that one place where you don’t have to choose between variety and savings. From clothes and home essentials to festive sweets and décor, everything comes together under one roof making the entire shopping experience easier and more enjoyable.The film carries a vibrant, celebratory tone while constantly reinforcing the value of “dhakedaar” offers and “damdaar” savings. At its core, it connects savings with happiness showing that when you save more, you celebrate better. This thought comes together through the “Smart Parivaar” idea where smart choices lead to more joyful festivals.
[Role & Responsibility]
Lead Video Editor & Post-Producer
Structured the film to seamlessly showcase multiple product categories from apparel and sweets to home essentials - reinforcing the everything under one roof message.
JAMES SAHLEW, MN
Timed and highlighted key offers like “Buy 1 Get 1 Free” and festive pricing, ensuring strong visibility without disrupting the narrative.
MOIZ RUDENS, CA
Handled compositing workflows, transforming green screen footage into final visuals with clean integration and consistency.
MOIZ RUDENS, CA
Designed and integrated graphics, supers and brand elements in a way that supports storytelling while maintaining clarity of promotional messaging.
MOIZ RUDENS, CA
Collaborated with DI, sound and graphics teams to achieve a polished final output aligned with brand and broadcast standards.
HALIT KEIGAD, FL
Oversaw final delivery as Post Producer, ensuring masters met StarPlus HD broadcast standards including quality control, format compliance and platform readiness.
HALIT KEIGAD, FL
Smart Bazaar Diwali Commercial | Broadcast Master
Smart Bazaar Diwali Commercial | Digital Campaign Cut (4:5)
Smart Bazaar Diwali Commercial | Social Vertical Cut
A glimpse into the creative process.
Green Screen Compositing
Saffola Total (Heart to Heart Talk Campaign)
Brand
Saffola
Language
Hindi
Set within a warm, familiar kitchen environment, the commercial follows a homemaker who reflects this reality with authenticity. Through her voice, the communication highlights how small daily decisions like choosing the right cooking oil can significantly impact cholesterol levels and overall heart health. Enriched with Oryzanol, Saffola Total is presented as a simple yet powerful step towards maintaining a younger, healthier heart.
The commercial seamlessly integrates product storytelling with digital engagement. It introduces the Saffola Heart to Heart Talk initiative, encouraging viewers to become more aware of their heart health through an interactive journey. By scanning a QR code, users are guided to a WhatsApp-based experience where they answer a few questions, upload a selfie and receive a personalized output making health awareness both engaging and accessible.
[Role & Responsibility]
Lead Video Editor & Post-Producer
Structured the film around the mother’s emotional journey - from daily hustle to heart-health awareness - using clean cuts, warm transitions, and pacing that reinforces the brand’s message of "small choices, big impact".
JAMES SAHLEW, MN
Designed and animated phone UI screens, QR code interactions, WhatsApp flow and the Heart-to-Heart Talk interface. Tracked and composited the phone screen
into live shots accurate motion.
MOIZ RUDENS, CA
Balanced the Hindi VO with soft ambient cues, layered home-environment textures, and gentle musical transitions to elevate the film’s narrative.
MOIZ RUDENS, CA
Performed full color correction to achieve a warm, family-centric palette aligned with Saffola’s brand identity. Enhanced skin tones, balanced exposure across interior shots and retained a premium, health-focused aesthetic.
MOIZ RUDENS, CA
Delivered master cuts optimized for TV, digital and social formats (16:9 / 4:5 / 9:16). Ensured all versions matched Saffola and channel specifications, including safe zones, audio levels and graphic legibility.
HALIT KEIGAD, FL
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9x16_Saffola_Total_HeartToHeart_TVC
4x5_Saffola_Total_HeartToHeart_TVC
Digital Rollout.
Scroll down to see how the story came alive - frame by frame, cut by cut.
A glimpse into the creative process behind
Saffola oil's commercials.
Post-Production Breakdown
Himalaya Facewash
Brand
Himalaya
Language
Hindi & Marathi
This campaign for Himalaya Purifying Neem Face Wash focuses on addressing a common and relatable skincare concern pimples while positioning the product as a trusted and natural solution. The films feature popular television actors Samriddhi Shukla, Laxmi Jayshree and Anchal Sahu, integrating the brand message naturally within everyday moments that resonate with viewers. Each commercial captures a familiar situation where the characters notice an unexpected pimple and reflect on how such skin issues often appear at the wrong time, creating an immediate connection with the audience. The narrative then introduces Himalaya Purifying Neem Face Wash as the reliable solution, highlighting its 100% naturally derived neem formulation and the power of neem-based ingredients that help remove pimples and prevent them from returning. Through relatable storytelling, clean natural visuals aligned with the brand’s green identity and confident endorsements from recognizable faces, the campaign reinforces Himalaya’s positioning as India’s No.1 face wash and a trusted choice for achieving clear, healthy and naturally refreshed skin.
[Role & Responsibility]
Lead Video Editor, Assistant Director(On Set) &
Post-Production Supervisor
Edited a series of multilingual TV commercials for Himalaya Neem Face Wash, featuring two variants — Neem & Turmeric, promoting Ayurvedic purity and pimple prevention and the New “Best Ever” Pack, enriched with five neem extracts for deep cleansing and visible skin improvement.
JAMES SAHLEW, MN
Structured a compelling narrative arc for both films, emphasizing purity, natural ingredients and transformation. Synced Hindi and Marathi voiceovers with precise lip movement and visual timing, ensuring seamless transitions across language versions.
MOIZ RUDENS, CA
Enhanced storytelling through sound design, blending background music, ambient textures and subtle SFX like water splashes and soft skin touches for sensory appeal.
MOIZ RUDENS, CA
Integrated motion graphics, animated product overlays and key text highlights to maintain visual clarity without disrupting narrative flow.
MOIZ RUDENS, CA
Delivered final masters in full compliance with Star Plus, Star Pravah and Colors Hindi broadcast specifications, ensuring technical accuracy and consistent brand presentation.
HALIT KEIGAD, FL
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Digital Rollout.
From broadcast TVCs to Instagram-first adaptations, these campaigns were fine-tuned for maximum visual impact, crisp pacing, and emotional connection. Each edit crafted to engage fast-scrolling audiences while maintaining brand identity and storytelling precision.
Feature One
Feature Two
Feature Three
Feature Four
Digital Rollout.
Scroll down to experience the buzz of the shoot captured frame by frame from my perspective as the Assistant Director on set.
Life On Set
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Digital Rollout.
Scroll down to see how the story came alive - frame by frame, cut by cut.
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Saffola Masala Oats - Manjrekar Need More Masala
Brand
Saffola
Language
Hindi
This campaign for Saffola Masala Oats strategically leverages the bold public persona of cricket commentator Sanjay Manjrekar to create a witty and culturally relevant narrative around the idea of “masala.” Known for his blunt and unfiltered opinions that often add social media “spice,” Manjrekar’s personality becomes the creative bridge to position Saffola Masala Oats as the perfect source of flavorful excitement in everyday snacking. The concept plays on the dual meaning of “masala” - drama and spice - seamlessly transitioning from his sharp commentary style to the product’s delicious blend of oats, vegetables, and tasty seasonings. Positioned as a heart-healthy yet indulgent option, the campaign reinforces that consumers don’t have to compromise between taste and wellness.
[Role & Responsibility]
Lead Video Editor & Post-Production Supervisor
Edited a fast-paced, snackable commercial featuring Sanjay Manjrekar for Saffola Masala Oats’ IPL 2025 campaign. The film aired during IPL matches and later rolled out across digital and social platforms.
JAMES SAHLEW, MN
Replaced phone screens using green-screen keying and Mocha AE motion tracking, seamlessly integrating animated tweets. Also performed precise rotoscoping to isolate the subject and replaced in-studio TV screens with custom-designed graphics,
“Janta Poochti Hai”.
MOIZ RUDENS, CA
Layered voiceovers, ambient crowd textures and punchy SFX transitions rhythmically complement Manjrekar’s dialogue delivery, expressions and on-screen movements.
MOIZ RUDENS, CA
Structured with tight, energetic cuts and rhythmic pacing, the edit captured the ad’s comedic tension and payoff. Applied advanced color correction and snack-focused visual enhancements to emphasize warmth, appetite and brand appeal.
HALIT KEIGAD, FL
Exported optimized masters across formats - 16:9, 4:5 and 9:16, ensuring consistency across digital and broadcast platforms.
MOIZ RUDENS, CA
Saffola Masala Oats for Sanjay Manjrekar’s masaaledar moments!
4X5_Saffola Masala Oats – “Dil Ko Na Kar Mana”
9X16_Saffola Masala Oats – “Dil Ko Na Kar Mana”
Digital Rollout.
Scroll down to see how the story came alive - frame by frame, cut by cut.
A glimpse into the creative process behind Disney Cruise Line’s commercials.
Post-Production Breakdown
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Disney Cruise feat. Mayanti Langer
Brand
Disney
Language
Hindi
This Disney Cruise Line film is a warm, aspirational brand story that beautifully connects a busy working mother’s world with the promise of unforgettable family memories. Featuring Mayanti Langer, the narrative begins in the middle of her fast-paced studio life, where a simple note from her son becomes an emotional trigger reminding her that while time flies, moments together matter most. The film seamlessly transitions from real-world hustle to the magical world of the Disney Adventure, sailing from Singapore, showcasing immersive attractions like Marvel Super Heroes live on stage, Toy Story-themed water playlands and magically themed restaurants all included in one extraordinary voyage. With a visual treatment that blends realism with fantasy, whimsical music transitions and a strong QR-led call-to-action, the film positions Disney Cruise Line as more than just a holiday; it's an effortless, memory-making escape where families can truly “Be Part of the Adventure.”
[Role & Responsibility]
Lead Video Editor, Colorist &
Post-Production Supervisor
Edited two high-energy digital commercials (25s & 15s) featuring Mayanti Langer, promoting Disney Cruise Line’s maiden sail from Singapore. Structured a visually engaging narrative that blended studio realism with Disney’s trademark magic, intercutting family warmth, fantasy visuals and vibrant cruise sequences.
JAMES SAHLEW, MN
Used tight pacing and rhythmic intercuts to maintain emotional continuity between Mayanti’s personal story and the cruise’s grandeur.
HALIT KEIGAD, FL
Handled complete color grading workflow — from LOG to Rec.709 conversion to skin tone refinement and highlight balancing, creating a warm, aspirational tone aligned with Disney’s global aesthetic.
MOIZ RUDENS, CA
Integrated motion graphics and branded text overlays (Marvel, Toy Story, Magical Voyage) with soft reveal animations for a seamless premium finish with precise audio design, blending ambient studio textures with orchestral swells and whimsical Disney-style cues to evoke nostalgia and wonder.
MOIZ RUDENS, CA
These commercials captured the joy of family, fantasy and discovery, inviting viewers to “Be Part of the Adventure.”
MOIZ RUDENS, CA
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Disney Cruise Line_15Sec
A glimpse into the creative process behind Disney Cruise Line’s commercials.
Post-Production Breakdown
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Digital Rollout.
Curious what goes on behind the edit? Scroll below to see making of the Disney Cruise Film.
Big Basket - 10 Minute Delivery Focused
Brand
Big Basket
Language
Hindi
This 15-second digital film for BigBasket showcases the brand’s instant delivery promise through a relatable and fast-paced office scenario featuring Sanjay Manjrekar. Set during a presentation, the narrative captures a moment of frustration when his headphones stop working, highlighting the urgency of “I want it now” situations. Instead of waiting, he quickly orders a replacement through the BigBasket app and within moments, a delivery arrives seamlessly resolving the problem. With minimal setup and sharp storytelling, the film reinforces BigBasket’s core proposition of rapid, reliable delivery, positioning the brand as the go-to solution for immediate needs under the promise: “Want now, get now - BigBasket, delivering anything in 10 minutes.”
[Role & Responsibility]
Lead Video Editor, Post-Production Supervisor &
Motion Graphics Designer
Edited a quick-turnaround digital spot featuring Sanjay Manjrekar, highlighting BigBasket’s 10-minute delivery service. The edit was designed for speed and relatability-balancing humor and efficiency through tight cuts, pacing and visual rhythm that mirrored the urgency of instant delivery.
JAMES SAHLEW, MN
One of the core visual beats of the BigBasket “Want Now, Get Now” commercial was integrating a motion graphic sequence of the BigBasket mobile interface showcasing Sanjay Manjrekar ordering AirPods Pro 2 within seconds.
HALIT KEIGAD, FL
I designed and composited the phone UI animation to simulate a live in-app experience, emphasizing BigBasket’s 10-minute delivery promise. The sequence was synced with Sanjay’s on-screen gestures to create a natural, responsive flow between performance and interface design, reinforcing the brand’s message of instant convenience.
MOIZ RUDENS, CA
For this energetic BigBasket commercial, the goal was to elevate every moment from the urgency of quick delivery to the light-hearted tone of Sanjay Manjrekar’s interactions.
MOIZ RUDENS, CA
I balanced crisp dialogue delivery with subtle ambient layers, ensuring clarity across multiple cuts. SFX were added to emphasize app interactions, motion, and quick transitions - reinforcing the theme of “speed and convenience.” The BGM was carefully timed with visual beats, building momentum and resolution as the delivery sequence wrapped up.
MOIZ RUDENS, CA
Ensured cross-platform optimization for across platforms maintaining sharp brand recall.
MOIZ RUDENS, CA
BigBasket – “Quick Delivery” Campaign feat. Sanjay Manjrekar
Saffola Masala Oats feat. Sanjay Manjrekar
Brand
Saffola
Language
Hindi
This project is a high-energy, cricket-integrated brand film for Saffola Masala Oats featuring Sanjay Manjrekar, set within a live match commentary environment. Blending humor, pop-culture references and match-day excitement, the film playfully contrasts indulgent fried snacks with a smarter, masaledaar alternative, as Manjrekar is humorously interrupted by a “Voice of God” telling him to “Behave.” The narrative seamlessly transitions into a dynamic product window showcasing Saffola Masala Oats being prepared in just three minutes, highlighting its combination of oats, veggies and flavorful masalas. Designed to capitalize on cricket-viewing moments and snacking behavior, the film reinforces the brand’s positioning as a quick, tasty and guilt-free snack option encouraging consumers to “Dil ko na kar mana” while making a smarter choice.
[Role & Responsibility]
Lead Video Editor & Post-Production Supervisor
Edited two high-impact commercials for Saffola Masala Oats featuring Sanjay Manjrekar, crafted around a playful mix of cricket nostalgia and snack-time humor. The films were strategically aired during the ICC 2024 World Cup on Disney+ Hotstar, later expanding to other platforms.
JAMES SAHLEW, MN
The edit centered around Saffola’s core message - “Dil Ko Na Kar Mana” - translating to “Don’t deny your heart.” The goal was to make this emotional cue visually resonate through rhythm, pacing and performance emphasis.
HALIT KEIGAD, FL
By structuring the cut around Sanjay Manjrekar’s expressive pauses and reactions, the edit highlighted the moment of indulgence - when resistance gives way to satisfaction.
MOIZ RUDENS, CA
Warm tones, soft contrast and punchy inserts of the product were used to evoke comfort and temptation. The accompanying instruction - “Do not refuse your heart/desire” - positions Saffola Masala Oats as more than just a snack; it’s a reward.
MOIZ RUDENS, CA
The final edit ensured that every beat from the dialogue delivery to the product reveal visually echoed this emotional fulfillment.
MOIZ RUDENS, CA
Saffola Masala Oats nudged Sanjay Manjrekar to Behave
Saffola Masala Oats nudged Sanjay Manjrekar to Behave_ Break Time
Digital Rollout.
Scroll down to see how the story came alive - frame by frame,
cut by cut.
Glimpse into one of the final timeline of the Saffola Masala Oats Commercials.
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Independence Chakki Atta and Sunflower Oil
Brand
Independence
Language
Hindi & Marathi
This project features two relatable, slice-of-life brand films for Independence Chakki Atta and Independence Sunflower Oil, seamlessly woven into everyday moments of strong, modern women. Set within familiar television narratives, the films highlight how Independence products fit naturally into daily routines. Whether it’s Abhira, a busy lawyer, finding comfort in soft, tasty rotis during long court days or Kala, a confident home cook, preparing wholesome meals with trusted sunflower oil. Through warm, realistic storytelling, natural performances and close-up texture-driven visuals, the project reinforces Independence’s core promise of uncompromised quality, making good food a reliable and meaningful part of everyday life.
[Role & Responsibility]
Director’s Assistant (DA)
Worked as part of the Direction Team for Independence Chakki Atta and Independence Sunflower Oil commercials - two brand films celebrating purity, trust and everyday Indian warmth.
JAMES SAHLEW, MN
For the Chakki Atta commercial, featuring Abhira(Samridhii Shukla) from Yeh Rishta Kya Kehlata Hai, I worked closely with the Director, Art and Camera teams to synchronize the courtroom and kitchen sequences. I supervised prop placement, actor cues and set readiness maintaining smooth shooting flow and on-set continuity.
HALIT KEIGAD, FL
For the Sunflower Oil film, featuring Kala(Isha Keskar) from Laxmichya Pavalani, I coordinated kitchen setups, product placement and lighting for a warm, homely aesthetic. The shoot captured intimate handheld visuals and high-speed shots of frying to highlight the product’s natural authenticity.
MOIZ RUDENS, CA
Additionally, I contributed to timeline coordination during post-production, ensuring edits and takes were properly referenced for smoother client approvals.
MOIZ RUDENS, CA
These projects offered hands-on experience in balancing on-set logistics with creative precision bringing together performance, brand messaging and visual storytelling.
MOIZ RUDENS, CA
Psst… Meri ‘Tiffin-Soft’ Roti yani rotiyan jo rahe ghantooon mulayam ka secret hai Independence Chakki Atta, jisme hai sharbati atta. Kyuki Achha Khana hoga tabhi to Shuruat hogi Sahi !!
Independence Sunflower Oil Master
Digital Rollout.
Curious what goes on behind the camera? Scroll below to see life on set — the chaos, the creativity and the magic.
Life On Set
Maggi Masala-ae-Magic
Brand
Maggi
Language
Bengali
TVC for Maggi Masala-ae-Magic focused on showcasing how a blend of 10 handpicked spices enhances everyday cooking. The film follows a narrative that begins with a relatable kitchen moment and gradually builds into a sensory journey highlighting the sourcing of spices, their preparation and their transformation into a flavorful dish.
The storytelling emphasizes authenticity and warmth, using close-up visuals of ingredients, cooking processes and rich food textures to bring out the product’s key benefits of color, aroma and taste. The narrative culminates in a visually appealing hero dish, reinforced by a strong product presence and clear call-to-action.
Designed for both television and digital platforms, the film balances emotional connection with product communication, delivering a simple yet impactful brand message around everyday magic in cooking.
[Role & Responsibility]
Lead Video Editor & Post-Production Supervisor
Maggi Masala-ae-Magic | Master Film
OPPO F27 Pro+ and Reno 12 Pro 5G
Brand
Oppo Smatphones
Language
Hindi
A festive brand film created for OPPO’s Diwali campaign, highlighting everyday moments of warmth, trust and celebration while subtly showcasing the smartphone’s durability, camera quality and festive offers. The film blends emotion-led storytelling with product confidence, positioning OPPO as a reliable companion for life’s candid moments.
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Oppo F27 Pro+ 5G & Oppo Reno 12 Pro 5G_9x16_30Sec
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[Role & Responsibility]
Assistant Director, Script & Continuity Supervisor
The OPPO Diwali Campaign featured two flagship phones - F27 Pro+ and Reno 12 Pro 5G. Woven into a festive story of connection and everyday moments between Aniruddha and Jhanak.
JAMES SAHLEW, MN
The campaign captured the warmth of Indian celebrations while subtly showcasing product highlights like waterproof design and camera clarity.
JAMES SAHLEW, MN
Ensured scene continuity across dual-phone sequences - tracking prop placement (floating diyas, water urli), actor blocking and emotional flow (hair-tuck and splash moments) across multiple takes.
HALIT KEIGAD, FL
Coordinated between the Director, DOP and Production Team to align performance timing and technical setups with the emotional beats of the story.
MOIZ RUDENS, CA
Assisted with product placement and shot framing, ensuring both OPPO models received clear, visually appealing on-screen focus. Maintained real-time notes for retakes, camera resets and visual consistency to support post-production alignment.
MOIZ RUDENS, CA
Observed end-to-end ad filmmaking workflow, from narrative integration to product showcase strategy.
MOIZ RUDENS, CA
Life On Set
ZEE5 TV
Brand
ZEE5 TV
Language
Hindi, Marathi, Tamil, Telugu and Bangla.
A series of light-hearted, family-driven TV commercials created to promote ZEE5 TV’s free viewing experience on both television and mobile devices. The films use everyday household moments, humour and relatable character dynamics to communicate ease of access, platform flexibility and content variety.
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[Role & Responsibility]
Assistant Director & Production Support
This project marked my first hands-on experience in commercial filmmaking, where I worked as part of the direction and production teams across multilingual ad films (Hindi, Marathi, Tamil, Telugu and Bangla) under ZEE5’s CTV campaign.
JAMES SAHLEW, MN
I assisted the Assistant Director and Director in coordinating on-set execution, rehearsed with child actors, helping them deliver lines naturally and confidently before the actual takes.
HALIT KEIGAD, FL
Marked scripts and tracked recorded lines, ensuring no dialogue was missed during shooting. Acted as a bridge between production and direction helping manage set coordination.
MOIZ RUDENS, CA
Observed and learned commercial ad-shoot workflows, camera setups, shot blocking and actor direction gaining valuable first-hand knowledge for future projects. It was a classroom and the set was my teacher.
MOIZ RUDENS, CA
This project was special because it was my first-ever ad shoot experience, giving me a true taste of how commercial shoots come alive.
MOIZ RUDENS, CA
Neenga ZEE5 TV Paathacha
ZEE5 TV Paahila Ka
ZEE5 TV Dekha Kya?
ZEE5 TV Dekha Kya?
