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Current Exhibition:
Digital Collection
[1] Chromatic Impressions
Use this space to promote the business, its products or its services.
[2] Luminous Vistas
Use this space to promote the business, its products or its services.
[3] Echoes of the Void
Describe the service and how customers or clients can benefit from it.
[1]
Chromatic Impressions
[2]
Luminous Vistas
[2]
Luminous Vistas
[3]
Echoes of the Void
[Role & Responsibility]
Lead Video Editor & Post-Producer
Structured the film around the mother’s emotional journey — from daily hustle to heart-health awareness — using clean cuts, warm transitions, and pacing that reinforces the brand’s message of "small choices, big impact".
JAMES SAHLEW, MN
Designed and animated phone UI screens, QR code interactions, WhatsApp flow and the Heart-to-Heart Talk interface. Tracked and composited the phone screen into live shots using Mocha AE for accurate motion, perspective and reflections.
MOIZ RUDENS, CA
Balanced the Hindi VO with soft ambient cues, layered home-environment textures, and gentle musical transitions to elevate the film’s emotional narrative.
MOIZ RUDENS, CA
Performed full color correction to achieve a warm, family-centric palette aligned with Saffola’s brand identity. Enhanced skin tones, balanced exposure across interior shots and retained a premium, health-focused aesthetic.
MOIZ RUDENS, CA
Delivered master cuts optimized for TV, digital and social formats (16:9 / 4:5 / 9:16). Ensured all versions matched Saffola and channel specifications, including safe zones, audio levels and graphic legibility.
HALIT KEIGAD, FL
All Categories
00:30
16x9_Saffola_Total_HeartToHeart_TVC
At the heart of the Saffola Total campaign is a simple but powerful insight : in the rush of caring for our families, we often forget our own health. Saffola Total steps in as a mindful daily choice, enriched with Oryzanol to help lower cholesterol and support a younger, healthier heart. The product becomes a symbol of small, meaningful decisions that protect the family from the kitchen itself. It aligns perfectly with Saffola’s larger mission of creating a more heart-aware India.
00:30
9x16_Saffola_Total_HeartToHeart_TVC
At the heart of the Saffola Total campaign is a simple but powerful insight : in the rush of caring for our families, we often forget our own health. Saffola Total steps in as a mindful daily choice, enriched with Oryzanol to help lower cholesterol and support a younger, healthier heart. The product becomes a symbol of small, meaningful decisions that protect the family from the kitchen itself. It aligns perfectly with Saffola’s larger mission of creating a more heart-aware India.
00:30
4x5_Saffola_Total_HeartToHeart_TVC
At the heart of the Saffola Total campaign is a simple but powerful insight : in the rush of caring for our families, we often forget our own health. Saffola Total steps in as a mindful daily choice, enriched with Oryzanol to help lower cholesterol and support a younger, healthier heart. The product becomes a symbol of small, meaningful decisions that protect the family from the kitchen itself. It aligns perfectly with Saffola’s larger mission of creating a more heart-aware India.
[Role & Responsibility]
Lead Video Editor, Colorist
&
Post-Production Supervisor
Edited a series of multilingual TV commercials for Himalaya Neem Face Wash, featuring two variants — Neem & Turmeric, promoting Ayurvedic purity and pimple prevention and the New “Best Ever” Pack, enriched with five neem extracts for deep cleansing and visible skin improvement.
JAMES SAHLEW, MN
Structured a compelling narrative arc for both films, emphasizing purity, natural ingredients and transformation. Synced Hindi and Marathi voiceovers with precise lip movement and visual timing, ensuring seamless transitions across language versions.
MOIZ RUDENS, CA
Enhanced storytelling through sound design, blending background music, ambient textures and subtle SFX like water splashes and soft skin touches for sensory appeal.
MOIZ RUDENS, CA
Integrated motion graphics, animated product overlays and key text highlights to maintain visual clarity without disrupting narrative flow.
MOIZ RUDENS, CA
Delivered final masters in full compliance with Star Plus, Star Pravah and Colors Hindi broadcast specifications, ensuring technical accuracy and consistent brand presentation.
HALIT KEIGAD, FL
All Categories
00:25
HPNFW_Hindi_25Sec
Himalaya Neem Purifying Face Wash_Hindi_Samridhii Shukla | Hindi TVCs featuring actress Samridhii Shukla, broadcast on Star Plus.
00:25
HPNFW_Hindi_25Sec
Himalaya Neem Purifying Face Wash_Hindi_Samridhii Shukla | Hindi TVCs featuring actress Samridhii Shukla, broadcast on Star Plus.
00:20
HPNFW_Hindi_20Sec
Himalaya Neem Purifying Face Wash_Hindi_Samridhii Shukla | Hindi TVCs featuring actress Samridhii Shukla, broadcast on Star Plus.
Digital Rollout.
From broadcast TVCs to Instagram-first adaptations, these campaigns were fine-tuned for maximum visual impact, crisp pacing, and emotional connection. Each edit crafted to engage fast-scrolling audiences while maintaining brand identity and storytelling precision.
Feature One
Feature Two
Feature Three
Feature Four
Digital Rollout.
Scroll down to experience the buzz of the shoot captured frame by frame from my perspective as the Assistant Director on set.
Life On Set
All Categories
00:25
HPNFW_Marathi_25Sec
Himalaya Neem Purifying Face Wash_Marathi_Lakshmi Jayashree | Marathi TVCs featuring actress Lakshmi Jayashree, broadcast on Star Pravah.
00:25
HPNFW_Marathi_20Sec
Himalaya Neem Purifying Face Wash_Marathi_Lakshmi Jayashree | Marathi TVCs featuring actress Lakshmi Jayashree, broadcast on Star Pravah.
00:20
HPNFW_Marathi_25Sec
Himalaya Neem Purifying Face Wash_Marathi_Lakshmi Jayashree | Marathi TVCs featuring actress Lakshmi Jayashree, broadcast on Star Pravah.
Digital Rollout.
Scroll down to see how the story came alive - frame by frame, cut by cut.
All Categories
00:25
HPNFW_Hindi_25Sec
Himalaya Neem Purifying Face Wash_Hindi_Anchal Sahu | Hindi TVCs featuring actress Anchal Sahu, broadcast on Colors Hindi.
00:25
HPNFW_Hindi_25Sec
Himalaya Neem Purifying Face Wash_Hindi_Anchal Sahu | Hindi TVCs featuring actress Anchal Sahu, broadcast on Colors Hindi.
00:20
HPNFW_Hindi_20Sec
Himalaya Neem Purifying Face Wash_Hindi_Anchal Sahu | Hindi TVCs featuring actress Anchal Sahu, broadcast on Colors Hindi.
[Role & Responsibility]
Lead Video Editor
&
Post-Production Supervisor
Edited a fast-paced, snackable commercial featuring Sanjay Manjrekar for Saffola Masala Oats’ IPL 2025 campaign. The film aired during IPL matches and later rolled out across digital and social platforms.
JAMES SAHLEW, MN
Replaced phone screens using green-screen keying and Mocha AE motion tracking, seamlessly integrating animated tweets. Also performed precise rotoscoping to isolate the subject and replaced in-studio TV screens with custom-designed graphics,
“Janta Poochti Hai”.
MOIZ RUDENS, CA
Layered voiceovers, ambient crowd textures and punchy SFX transitions to rhythmically complement Manjrekar’s dialogue delivery, expressions and on-screen movements.
MOIZ RUDENS, CA
Exported optimized masters across formats — 16:9, 4:5 and 9:16, ensuring consistency across digital and broadcast platforms.
MOIZ RUDENS, CA
Structured with tight, energetic cuts and rhythmic pacing, the edit captured the ad’s comedic tension and payoff. Applied advanced color correction and snack-focused visual enhancements to emphasize warmth, appetite and brand appeal.
HALIT KEIGAD, FL
All Categories
00:20
Saffola Masala Oats for Sanjay Manjrekar’s masaaledar moments!
Sanjay Manjrekar’s keeping the spice out of his comments these days. But when he does crave a hit of masala, Saffola Masala Oats is his go-to!
Packed with real veggies, desi spices, and ready in just 3 minutes, now that’s a statement we can all enjoy!
Follow Saffola Foodies on Instagram: https://www.instagram.com/saffola.foodie/
00:20
4X5_Saffola Masala Oats – “Dil Ko Na Kar Mana”
Sanjay Manjrekar’s keeping the spice out of his comments these days. But when he does crave a hit of masala, Saffola Masala Oats is his go-to!
00:20
9X16_Saffola Masala Oats – “Dil Ko Na Kar Mana”
Sanjay Manjrekar’s keeping the spice out of his comments these days. But when he does crave a hit of masala, Saffola Masala Oats is his go-to!
Digital Rollout.
Scroll down to see how the story came alive - frame by frame, cut by cut.
A glimpse into the creative process behind Disney Cruise Line’s commercials.
Post-Production Breakdown
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[Role & Responsibility]
Lead Video Editor, Colorist
&
Post-Production Supervisor
Edited two high-energy digital commercials (25s & 15s) featuring Mayanti Langer, promoting Disney Cruise Line’s maiden sail from Singapore. Structured a visually engaging narrative that blended studio realism with Disney’s trademark magic, intercutting family warmth, fantasy visuals and vibrant cruise sequences.
JAMES SAHLEW, MN
Used tight pacing and rhythmic intercuts to maintain emotional continuity between Mayanti’s personal story and the cruise’s grandeur.
HALIT KEIGAD, FL
Handled complete color grading workflow — from LOG to Rec.709 conversion to skin tone refinement and highlight balancing, creating a warm, aspirational tone aligned with Disney’s global aesthetic.
MOIZ RUDENS, CA
Integrated motion graphics and branded text overlays (Marvel, Toy Story, Magical Voyage) with soft reveal animations for a seamless premium finish with precise audio design, blending ambient studio textures with orchestral swells and whimsical Disney-style cues to evoke nostalgia and wonder.
MOIZ RUDENS, CA
These commercials captured the joy of family, fantasy and discovery, inviting viewers to “Be Part of the Adventure.”
MOIZ RUDENS, CA
All Categories
00:25
Disney Cruise Line_25Sec
Vibrant, heartwarming digital commercials celebrating Disney Cruise Line’s magic blending luxury, family bonding and timeless adventure. The films capture Mayanti Langer’s emotional storytelling intertwined with iconic Disney moments, crafted with cinematic pacing, lively color tones and sound design that amplifies wonder and nostalgia.
00:15
Disney Cruise Line_15Sec
Vibrant, heartwarming digital commercials celebrating Disney Cruise Line’s magic blending luxury, family bonding and timeless adventure. The films capture Mayanti Langer’s emotional storytelling intertwined with iconic Disney moments, crafted with cinematic pacing, lively color tones and sound design that amplifies wonder and nostalgia.
Digital Rollout.
Curious what goes on behind the edit? Scroll below to see making of the Disney Cruise Film.
A glimpse into the creative process behind Disney Cruise Line’s commercials.
Post-Production Breakdown
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[Role & Responsibility]
Lead Video Editor, Post-Production Supervisor &
Motion Graphics Designer
Edited a quick-turnaround digital spot featuring Sanjay Manjrekar, highlighting BigBasket’s 10-minute delivery service. The edit was designed for speed and relatability-balancing humor and efficiency through tight cuts, pacing and visual rhythm that mirrored the urgency of instant delivery.
JAMES SAHLEW, MN
One of the core visual beats of the BigBasket “Want Now, Get Now” commercial was integrating a motion graphic sequence of the BigBasket mobile interface showcasing Sanjay Manjrekar ordering AirPods Pro 2 within seconds.
HALIT KEIGAD, FL
I designed and composited the phone UI animation to simulate a live in-app experience, emphasizing BigBasket’s 10-minute delivery promise. The sequence was synced with Sanjay’s on-screen gestures to create a natural, responsive flow between performance and interface design, reinforcing the brand’s message of instant convenience.
MOIZ RUDENS, CA
For this energetic BigBasket commercial, the goal was to elevate every moment from the urgency of quick delivery to the light-hearted tone of Sanjay Manjrekar’s interactions.
MOIZ RUDENS, CA
I balanced crisp dialogue delivery with subtle ambient layers, ensuring clarity across multiple cuts. SFX were added to emphasize app interactions, motion, and quick transitions - reinforcing the theme of “speed and convenience.” The BGM was carefully timed with visual beats, building momentum and resolution as the delivery sequence wrapped up.
MOIZ RUDENS, CA
Ensured cross-platform optimization for across platforms maintaining sharp brand recall.
MOIZ RUDENS, CA
All Categories
00:15
BigBasket – “Quick Delivery” Campaign feat. Sanjay Manjrekar
Edited a quick-turnaround digital spot featuring Sanjay Manjrekar, highlighting BigBasket’s 10-minute delivery service.The edit was designed for speed and relatability -balancing humor and efficiency through tight cuts, pacing and visual rhythm that mirrored the urgency of instant delivery.
One of the core visual beats of the BigBasket “Want Now, Get Now” commercial was integrating a motion graphic sequence of the BigBasket mobile interface showcasing Sanjay Manjrekar ordering AirPods Pro 2 within seconds.
I designed and composited the phone UI animation to simulate a live in-app experience, emphasizing BigBasket’s 10-minute delivery promise. The sequence was synced with Sanjay’s on-screen gestures to create a natural, responsive flow between performance and interface design, reinforcing the brand’s message of instant convenience.
For this energetic BigBasket commercial, the goal was to elevate every moment from the urgency of quick delivery to the light-hearted tone of Sanjay Manjrekar’s interactions.
I balanced crisp dialogue delivery with subtle ambient layers, ensuring clarity across multiple cuts. SFX were added to emphasize app interactions, motion, and quick transitions - reinforcing the theme of “speed and convenience.” The BGM was carefully timed with visual beats, building momentum and resolution as the delivery sequence wrapped up.
Ensured cross-platform optimization for across platforms maintaining sharp brand recall.
[Role & Responsibility]
Lead Video Editor & Post-Production Supervisor
Edited two high-impact commercials for Saffola Masala Oats featuring Sanjay Manjrekar, crafted around a playful mix of cricket nostalgia and snack-time humor. The films were strategically aired during the ICC 2024 World Cup on Disney+ Hotstar, later expanding to other platforms.
JAMES SAHLEW, MN
The edit centered around Saffola’s core message - “Dil Ko Na Kar Mana” - translating to “Don’t deny your heart.” The goal was to make this emotional cue visually resonate through rhythm, pacing and performance emphasis.
HALIT KEIGAD, FL
By structuring the cut around Sanjay Manjrekar’s expressive pauses and reactions, the edit highlighted the moment of indulgence - when resistance gives way to satisfaction.
MOIZ RUDENS, CA
Warm tones, soft contrast and punchy inserts of the product were used to evoke comfort and temptation. The accompanying instruction - “Do not refuse your heart/desire” - positions Saffola Masala Oats as more than just a snack; it’s a reward.
MOIZ RUDENS, CA
The final edit ensured that every beat from the dialogue delivery to the product reveal visually echoed this emotional fulfillment.
MOIZ RUDENS, CA
All Categories
00:20
Saffola Masala Oats nudged Sanjay Manjrekar to Behave
This time, Sanjay is reminded towards making a better snacking choice! With cricket fever at an all time high, use the 3 minute break to snack on Saffola Masala Oats ! With oats, real veggies and Desi Indian spices, this is the perfect combination of taste and nutrition!
Click here to buy now: https://dl.flipkart.com/s/chNf60NN
Check out more mazedaar and fit recipes on http://www.fitfoodie.in
Follow Saffola Fit Foodie on Facebook: https://goo.gl/QC264L
Follow Saffola Fit Foodie on Twitter: @theFit_Foodie
Category: Entertainment, People & Blogs
Licence: Standard YouTube License
00:21
Saffola Masala Oats nudged Sanjay Manjrekar to Behave_ Break Time
This time, Sanjay is reminded towards making a better snacking choice! With cricket fever at an all time high, use the 3 minute break to snack on Saffola Masala Oats ! With oats, real veggies and Desi Indian spices, this is the perfect combination of taste and nutrition!
Click here to buy now: https://dl.flipkart.com/s/chNf60NN
Check out more mazedaar and fit recipes on http://www.fitfoodie.in
Follow Saffola Fit Foodie on Facebook: https://goo.gl/QC264L
Follow Saffola Fit Foodie on Twitter: @theFit_Foodie
Category: Entertainment, People & Blogs
Licence: Standard YouTube License
Digital Rollout.
Scroll down to see how the story came alive - frame by frame, cut by cut.
Glimpse into one of the final timeline of the Saffola Masala Oats Commercials.
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[Role & Responsibility]
Director’s Assistant (DA)
Worked as part of the Direction Team for Independence Chakki Atta and Independence Sunflower Oil commercials - two brand films celebrating purity, trust and everyday Indian warmth.
JAMES SAHLEW, MN
For the Chakki Atta commercial, featuring Abhira(Samridhii Shukla) from Yeh Rishta Kya Kehlata Hai, I worked closely with the Director, Art and Camera teams to synchronize the courtroom and kitchen sequences. I supervised prop placement, actor cues and set readiness maintaining smooth shooting flow and on-set continuity.
HALIT KEIGAD, FL
For the Sunflower Oil film, featuring Kala(Isha Keskar) from Laxmichya Pavalani, I coordinated kitchen setups, product placement and lighting for a warm, homely aesthetic. The shoot captured intimate handheld visuals and high-speed shots of frying to highlight the product’s natural authenticity.
MOIZ RUDENS, CA
Additionally, I contributed to timeline coordination during post-production, ensuring edits and takes were properly referenced for smoother client approvals.
MOIZ RUDENS, CA
These projects offered hands-on experience in balancing on-set logistics with creative precision bringing together performance, brand messaging and visual storytelling.
MOIZ RUDENS, CA
All Categories
00:20
Psst… Meri ‘Tiffin-Soft’ Roti yani rotiyan jo rahe ghantooon mulayam ka secret hai Independence Chakki Atta, jisme hai sharbati atta. Kyuki Achha Khana hoga tabhi to Shuruat hogi Sahi !!
Independence Chakki Atta & Sunflower Oil | Commercials
00:20
Independence Sunflower Oil Master
Independence Sunflower Oil film, featuring Kala(Isha Keskar) from Lakshmichya Pavalani.
Digital Rollout.
Curious what goes on behind the camera? Scroll below to see life on set — the chaos, the creativity and the magic.
Life On Set
[Role & Responsibility]
Assistant Director, Script & Continuity Supervisior
The OPPO Diwali Campaign featured two flagship phones - F27 Pro+ and Reno 12 Pro 5G. Woven into a festive story of connection and everyday moments between Aniruddha and Jhanak.
JAMES SAHLEW, MN
The campaign captured the warmth of Indian celebrations while subtly showcasing product highlights like waterproof design and camera clarity.
JAMES SAHLEW, MN
Ensured scene continuity across dual-phone sequences - tracking prop placement (floating diyas, water urli), actor blocking and emotional flow (hair-tuck and splash moments) across multiple takes.
HALIT KEIGAD, FL
Coordinated between the Director, DOP and Production Team to align performance timing and technical setups with the emotional beats of the story.
MOIZ RUDENS, CA
Assisted with product placement and shot framing, ensuring both OPPO models received clear, visually appealing on-screen focus. Maintained real-time notes for retakes, camera resets and visual consistency to support post-production alignment.
MOIZ RUDENS, CA
Observed end-to-end ad filmmaking workflow, from narrative integration to product showcase strategy.
MOIZ RUDENS, CA
All Categories
00:30
Oppo F27 Pro+ 5G & Oppo Reno 12 Pro 5G_16x9_30Sec
The OPPO Diwali Campaign featured two flagship phones - F27 Pro+ and Reno 12 Pro 5G. Woven into a festive story of connection and everyday moments between Aniruddha and Jhanak.The campaign captured the warmth of Indian celebrations while subtly showcasing product highlights like waterproof design and camera clarity.
00:30
Oppo F27 Pro+ 5G & Oppo Reno 12 Pro 5G_9x16_30Sec
The OPPO Diwali Campaign featured two flagship phones - F27 Pro+ and Reno 12 Pro 5G. Woven into a festive story of connection and everyday moments between Aniruddha and Jhanak.The campaign captured the warmth of Indian celebrations while subtly showcasing product highlights like waterproof design and camera clarity.
00:20
Oppo Smartphones_16x9_20Sec
The OPPO Diwali Campaign featured two flagship phones - F27 Pro+ and Reno 12 Pro 5G. Woven into a festive story of connection and everyday moments between Aniruddha and Jhanak.The campaign captured the warmth of Indian celebrations while subtly showcasing product highlights like waterproof design and camera clarity.
00:20
Oppo Smartphones_9x16_20Sec
The OPPO Diwali Campaign featured two flagship phones - F27 Pro+ and Reno 12 Pro 5G. Woven into a festive story of connection and everyday moments between Aniruddha and Jhanak.The campaign captured the warmth of Indian celebrations while subtly showcasing product highlights like waterproof design and camera clarity.
Life On Set
[Role & Responsibility]
Assistant Director & Production Support
This project marked my first hands-on experience in commercial filmmaking, where I worked as part of the direction and production teams across multilingual ad films (Hindi, Marathi, Tamil, Telugu and Bangla) under ZEE5’s CTV campaign.
JAMES SAHLEW, MN
I assisted the Assistant Director and Director in coordinating on-set execution, rehearsed with child actors, helping them deliver lines naturally and confidently before the actual takes.
HALIT KEIGAD, FL
Marked scripts and tracked recorded lines, ensuring no dialogue was missed during shooting. Acted as a bridge between production and direction helping manage set coordination.
MOIZ RUDENS, CA
Observed and learned commercial ad-shoot workflows, camera setups, shot blocking and actor direction gaining valuable first-hand knowledge for future projects. It was a classroom and the set was my teacher.
MOIZ RUDENS, CA
This project was special because it was my first-ever ad shoot experience, giving me a true taste of how commercial shoots come alive.
MOIZ RUDENS, CA
All Categories
00:25
Neenga ZEE5 TV Paathacha
Worried about missing your favourite TV show? Now ditch the stress with ZEE5 TV where you can watch your favourite shows and movies on your phone and TV for free. Get started now.
00:25
ZEE5 TV Paahila Ka
Worried about missing your favourite TV show? Now ditch the stress with ZEE5 TV where you can watch your favourite shows and movies on your phone and TV for free. Get started now.
ZEE5 TV Dekha Kya?
Worried about missing your favourite TV show? Now ditch the stress with ZEE5 TV where you can watch your favourite shows and movies on your phone and TV for free. Get started now.
ZEE5 TV Dekha Kya?
Worried about missing your favourite TV show? Now ditch the stress with ZEE5 TV where you can watch your favourite shows and movies on your phone and TV for free. Get started now.
Life On Set
[Role & Responsibility]
Video Editor
Edited six promotional television commercials for ZEE TV, featuring content in Tamil and Marathi languages.
JAMES SAHLEW, MN
Created three 30-second and three 15-second advertisements showcasing the platform’s diverse entertainment catalog.
HALIT KEIGAD, FL
Adapted editing styles to accommodate different language and cultural nuances, ensuring audience engagement and clear messaging.
MOIZ RUDENS, CA
Let's Connect
Kirti Niwas
niwaskirti1@gmail.com
7033917017
Portfolio preview for professional representation only. All rights reserved by the original content owners.
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