TVCs & DIGITAL ADVERTISMENTS
[Role & Responsibility]
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Edited two high-impact commercials for Saffola Masala Oats featuring Sanjay Manjrekar, strategically aired during the ICC 2024 World Cup on Hotstar later on other platforms.
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Handled narrative pacing, advanced color correction and seamless audio mixing to ensure brand consistency and maximize viewer engagement.
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Executed final assets in full compliance with Hotstar’s technical specifications, aligned with Saffola’s campaign objectives and visual branding guidelines.
[2024]
Lead – Video Editing & Post-Production
[Role & Responsibility]
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Edited a Big Basket commercial featuring Sanjay Manjrekar designed to promote the brand's quick delivery services.
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Performed detailed editing, including precise cuts, motion graphics integration and audio mixing to create
a fast-paced and engaging commercial.
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Ensured the commercial's technical specifications met the requirements for various digital platforms and broadcasts.
[2024]
Video Editor
[Role & Responsibility]
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Narrative Structuring, engaging story arc to highlight each product’s unique benefits focusing on purity, natural ingredients and visible skin improvement.
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Synced Hindi and Marathi VO tracks with precise timing and lip movement ensuring smooth transitions across versions.
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Synced voiceovers with visual cues, balanced the background score and designed subtle effects (e.g, water splashes, skin touch) to enhance sensory appeal.
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Motion graphics integration, product overlays, key text callouts and animated highlights in a visually supportive, non-intrusive way to boost clarity and viewer retention.
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Delivered final master cuts aligned with Star Plus, Star Pravah and Colors Hindi channel specifications ensuring full technical broadcast compliance.
[2025 ]
Lead – Video Editing & Post-Production
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Edited a series of multilingual TV commercials for two Himalaya Neem Face Wash variants:
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Neem & Turmeric: Prevents pimples with Ayurvedic purity
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New "Best Ever" Pack: Enhanced with the goodness of five neem extracts
[Role & Responsibility]
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Structured a visually engaging narrative intercut with dynamic cruise visuals, family moments and iconic Disney elements.
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Employed tight pacing and playful transitions to capture the magical essence of a Disney vacation.
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Performed audio syncing, music layering and VO mixing to match the cheerful & aspirational tone of the campaign.
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Integrated branded text overlays, Disney animations and subtle motion graphics to maintain high production value.
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Handled complete color grading workflow, including LOG to Rec. 709 conversion, face retouching, color correction and visual enhancements aligned with Disney’s brand aesthetics.
[2025]
Lead Video Editor & Colorist
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Edited 25Sec & 15Sec of vibrant, family-focused digital commercials for Disney Cruise.
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The campaign aimed to promote Disney Cruise’s immersive experiences blending luxury, adventure and family-friendly experience.
[Role & Responsibility]
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Fast-paced cuts, color grading, vibrant color tones and snack-enhancing visual appeal.
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Sound Design: Voiceovers, layered background music and synced sound effects to match motion and mood.
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Motion Graphics: Created custom branded animations and overlays to boost visual engagement.
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Rotoscoping & VFX: Replaced phone screen via green screen keying and motion-tracked text into the device interface.
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Multi-Format Exports: Delivered platform-optimized versions (16:9, 4:5 & 9:16).
[2025 ]
Lead Video Editor & Motion Designer
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Edited a punchy, snackable ad for Saffola Masala Oats, broadcast during IPL 2025 across digital platforms.
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The campaign humorously followed a brutal tweet by Sanjay Manjrekar, leading to a quirky solution: he just needed masala cue the recommendation to eat Saffola Masala Oats.
[Role & Responsibility]
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Ensured scene continuity based on the final shooting script – tracking character positions, props (floating diyas, water urli), and actor interactions (e.g., hair-tuck moment & water splash sequence) to maintain visual consistency across multiple takes.
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Acted as a bridge between production and direction teams, coordinating timing, camera resets and actor placements to align with the script’s emotional beats.
[2024]
Continuity & Direction Support
[Role & Responsibility]
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Rehearsed with child actors, helping them deliver lines naturally and confidently before the actual takes.
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Marked scripts and tracked recorded lines, ensuring no dialogue was missed during shooting.
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Acted as a bridge between production and direction helping manage set coordination.
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Observed and learned commercial ad-shoot workflows, camera setups, shot blocking and actor direction gaining valuable first-hand knowledge for future projects.
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It was a classroom and the set was my teacher.
[2024]
Production Team Support & Assistant Direction Learning Experience
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This project was special because it was my first-ever ad shoot experience, giving me a true taste of how commercial shoots come alive. I was part of the production house team, assisting the Assistant Director and Director with on-set execution.
Life On Set
[Role & Responsibility]
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Coordinated between the Director Art, and Camera teams to maintain smooth shooting flow.
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Supervised prop placement and set arrangements with the Art Direction team, ensuring product visibility and brand alignment.
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Assisted in managing actor cues, rehearsals, and shot readiness, keeping the shoot aligned with the call sheet.
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Maintained continuity across takes, tracking prop positions and scene details for post-production accuracy.
[2025]
Assistant Director & Production Support
Life On Set
[Role & Responsibility]
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Edited six promotional television commercials for ZEE TV, featuring content in Tamil and Marathi languages.
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Created three 30-second and three 15-second advertisements showcasing the platform’s diverse entertainment catalog.
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Adapted editing styles to accommodate different language and cultural nuances, ensuring audience engagement and clear messaging.
[2025]
Video Editor
Let's Connect
Kirti Niwas
niwaskirti1@gmail.com
7033917017
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